Boadicea the Victorious – Luxury Perfume Collection, launched as a worldwide exclusive in Harrods in 2008. The niche British brand soon became one of the best selling fragrance collections within their renowned Black Hall Perfumery; braving competition from both commercial brands and long established boutique perfume houses.
In May 2009 Boadicea the Victorious launched in Selfridges, London. The consumer demand for fine fragrance, combined with the longing for British product, ensured success. Boadicea the Victorious is now one of Selfridges' best performing niche brands.
The success of Boadicea the Victorious was noted by beauty buyers and fragrance enthusiasts throughout the world. Both consumers and distributors alike were keen for the brand to reach foreign shores. Steadily the brand began to open doors within premium shopping destinations throughout Europe and Russia. Ensuring the exclusive nature of the brand was maintained; making Boadicea the Victorious a highly desirable product. America soon came calling for this intriguing English brand. In 2009 the brand was launched exclusively into Henri Bendal, New York.
In 2011 Boadicea the Victorious were proud to announce the opening of their first perfume boutique in The Avenues Shopping Mall, Kuwait. The store enables customer to experience the full scope of the perfume collection, with highly trained staff who offer private perfume consultations.
Boadicea the Victorious has developed a loyal following around the globe. We would like to take this opportunity to thank our clients for their support and welcome those who are yet to discover the wonders of this unique perfume experience.
Boadicea the Victorious will challenge, enthral and intrigue with an unrivalled collection of Eau de perfumes and Pure Perfumes. A celebration of beauty, strength and nobility.